Feature · Franchise & Ghost Kitchen
Several brands in one POS instead of one POS per brand
You cook for several ghost kitchen brands? With Gastro Master all brands run together in one POS. In the franchise dashboard you still analyse them separately, per branch and per brand.
Free consultationTo the package
Free and without obligation
Simplified view of the POS with the switch between brands. You can try out the figures per brand yourself further down.
800+ businesses · TSE compliant
At a glance
- All brands of a location in one POS
- A different number of brands per branch
- Figures per branch and per brand
Try it yourself
Try the franchise dashboard yourself
A few clicks and you see how your branch network works with it. All brands, branches and figures are invented examples.
- Switch brand Choose a brand. Revenue, orders and average order value then show this brand only.
This is the result: The figures show the brand Bowl Club only.
Exactly like this in your branch network
In a free consultation we show you the franchise dashboard with your branches and brands.
How it works
Three steps to a multi-brand POS
- Set up brands During the setup we create your brands as concepts in the POS. Each branch gets exactly the brands it cooks, even if the number differs by location.
- Ring up together All brands of a location run in the same POS. Your team works on one system instead of switching between several tills.
- Analyse separately In the advanced franchise dashboard you filter by concept and branch. You see revenue, orders and average order value for each brand on its own.
Details
What the multi-brand POS does
Two features of the franchise dashboard belong together here: the shared POS for all brands and the separate analysis.
- Several ghost kitchen brands in one POS Several concepts run together in one POS. You do not need a separate POS per brand, your team works on one system.
- All concepts of a location in one POS
- A different number of brands per branch
- Brands set up by our team
- Analyse branches and brands separately You manage locations with a different number of brands together in the advanced franchise dashboard. Reports are central and separate by branch and brand, so you can compare brands and locations.
- Filter by branch, platform and concept
- Total revenue, total orders and average order value per brand
- Daily trends for each selection
In practice
What ghost kitchens and franchisors look out for
Typical everyday questions with several brands and how the franchise dashboard answers them.
- Which brand carries the location? With the concept filter you see total revenue, total orders and average order value of each brand on its own. That way you see which brand contributes most at which branch.
- Is a brand worth it at another branch? Compare the same brand across all locations where it already runs. The figures are the basis for deciding where it starts next.
- Which platform does a brand sell on? In the advanced analytics you combine the concept and platform filters. You see, for example, how much Bowl Club sells via Wolt. The orders themselves come together in the “Live orders” tab.
- How does the counter stay tidy? All brands run in one POS. Your team works on one system instead of switching between several tills.
Use case
How ghost kitchens and franchisors use several brands in one POS
Ghost kitchen: Three brands from one kitchen
A kitchen in Cologne cooks for Pizza Nord, Bowl Club and Burger Werk. All three brands run in one POS, the team works on one system. At the end of the month the figures per brand show which brand is growing and which one needs more attention. The operator plans next month's promotions based on that.
Franchise: Locations with a different number of brands
A franchise system runs four branches. Two locations only cook Pizza Nord, two more also cook Bowl Club. In the advanced franchise dashboard head office compares Pizza Nord across all four branches and sees separately what Bowl Club brings at the two locations. That way it decides with figures where the second brand starts next.
Brands, branches and figures are invented examples.
FAQ
Questions about several brands in one POS
Do I need a separate POS for every ghost kitchen brand?
No. Several brands run together in one POS. You ring up all concepts of a location on one system and need no second or third till.
Can I see the revenue of each brand on its own?
Yes. In the advanced franchise dashboard you filter by concept. You then see total revenue, total orders and average order value of the selected brand, and if you like for one specific branch.
Do all branches have to run the same brands?
No. You manage locations with a different number of brands together. One branch can run one brand, another three.
What is a brand called in the software?
In the software a brand is called a “concept”. You filter the advanced analytics by this concept, together with branch, platform, payment method and order type.
How are new brands added?
We add new brands and new branches at any time and set them up for you. We clarify what you need in the consultation.
Which delivery platforms can I sell my brands on?
Lieferando, Uber Eats, Wolt, Restablo and Pizza Taxi 24 are connected via native webhook integration. How the orders come together is shown on the page Live orders from all delivery platforms.
Can I run several brands in one POS?
Yes. Several ghost kitchen concepts run together in one POS, so you don't need a separate POS per brand. In the advanced franchise dashboard you evaluate centrally and separately by branch and brand.
Read on
More about the Franchise & Ghost Kitchen package
- Live orders from all delivery platforms All platforms in one tab, forwarding in one click.
- Branch comparison and analytics All branches live and side by side, with download.
- Reports, Z reports and TSE Z reports, monthly reports, DATEV and DSFinV-K per branch.
- Setup and process Live in 2–3 weeks, with a checklist of documents.
- Franchise & Ghost Kitchen package All features, the product tour and prices per branch.
- Solution for franchises What franchisors need for their branch network.
- Solution for ghost kitchens Knowledge and practice for kitchens with several brands.
Let's talk about your branch network
In a free consultation we show you the feature with sample data and talk about what your branches and brands need.
Your contact: René Ebert, Founder & CEO. I'll show you the franchise dashboard in the consultation and plan with you which building blocks your branches need.
Advice in your language: German, English, Italian, Persian, Russian, Sinhalese, Urdu, Hindi, Punjabi