Google review QR code – card for more reviews
Guests scan and land right in the review window. Card with your logo as an A6 print PDF, 4 on A4 or an image – with a check for incentives that aren't allowed.
With the free Google review QR code, your guests reach the review window of your Google Business Profile with a single scan. Paste your review link, design an A6 card with your logo and colour, and download it as a print PDF, four cards on A4 or an image. The tool warns you if a text offers a reward for reviews, which isn't allowed.
How it works
- Copy your review link from your Google Business Profile (“Get more reviews”) and paste it.
- Choose design, colour and font, upload your logo and adjust the headline and line.
- Download the card as a print PDF (A6), four cards on A4 or an image.
Guide: more Google reviews – fair and allowed
What's allowed
You may ask your guests for an honest review: with a card on the table, on the receipt, in the menu or in person. Asking right after a good visit works best – short and without pressure.
What's not allowed
Google prohibits incentives for reviews: discounts, vouchers, free drinks, prize draws or money. It also prohibits asking only happy guests or asking for “5 stars”. Such reviews can be removed and the profile restricted.
Under German competition law (UWG), bought or rewarded reviews are also risky: anyone who hides the commercial purpose or fakes reviews acts unfairly and can receive a cease-and-desist letter.
What German courts have decided
The Higher Regional Court of Hamm ruled that a 10 to 25 % discount for reviews is misleading if the reward isn't disclosed; the Federal Court of Justice did not admit the appeal.
The Higher Regional Court of Frankfurt ruled in 2019 that even entry into a prize draw as a reward for reviews is misleading. In 2024 it added that the mere chance of a voucher is a monetary benefit, making the review “paid”.
The Regional Court of Hildesheim prohibited a company from offering customers a €50 voucher for a Google review – even the request by email was unlawful (not yet final).
In short: ask for honest reviews, don't reward them. Our tool blocks the download if the card text offers a reward or asks for 5 stars. This is not legal advice.
Where to place it, which size?
The card is A6 with a code of about 5 cm. For other places you can download the QR code on its own.
| Place | Format | QR size |
|---|---|---|
| Table | A6 card in a table stand | about 5 cm |
| Receipt, bill folder | QR code on its own | 2–3 cm |
| Counter, till | A6 card | about 5 cm |
| Delivery, takeaway bag | A6 card as an insert | about 5 cm |
| Door, shop window | QR code on its own, printed large | 8–10 cm |
Replying to reviews
Reply quickly and personally, to good and critical reviews alike. Say thank you, address the specific point and stay factual, even if the criticism feels unfair. Never mention guests' names or details.
For criticism: apologise briefly, offer a solution and invite them to talk, e.g. by phone. Other guests are reading – a calm reply often works better than any justification.
Frequently asked questions
Where do I find my Google review link?
In your Google Business Profile: “Read reviews” → “Get more reviews” → “Copy”. The link usually starts with https://g.page/r/ and ends with /review.
May I offer a discount or a drink for a review?
No. Google prohibits incentives for reviews, and German courts have repeatedly classed rewarded reviews as misleading. Ask for an honest review – without anything in return.
May I ask for 5 stars?
No. Google prohibits asking selectively for positive reviews. Phrase it openly, for example “We'd love your honest review”.
Why does the tool block my download?
Because the card text offers a reward or asks for 5 stars. The checklist shows the word that triggers the warning. Change the text and the download is available again.
Is the Google review QR code free?
Yes, no sign-up needed. The card contains no reference to us.
Does a Google Maps link work too?
Yes, but it only opens your profile, not the review window directly. With the link from “Get more reviews” your guests need one step less.
Is this legal advice?
No. We summarise Google's policies and some German court decisions in plain language and link the sources. If in doubt, ask a lawyer.
Checked against
- Google Business Profile Help: Prohibited and restricted content (incentives for reviews, selectively soliciting positive reviews)
- Google: Maps user contributed content policy – fake engagement
- German Unfair Competition Act (UWG), Annex no. 23b and 23c – consumer reviews (German)
- Section 5a (4) UWG – disclosure of the commercial purpose (German)
- OLG Hamm, 23 Nov 2010, I-4 U 136/10 (BGH, 22 Sep 2011, I ZR 4/11); OLG Frankfurt, 16 May 2019, 6 U 14/19; OLG Frankfurt, 20 Jun 2024, 6 U 128/23 – summarised at omsels.info (German)
- LG Hildesheim, 28 Dec 2021, 11 O 12/21 (not final) – voucher for a Google review, ra-plutte.de (German)